Jumia Technologies Targets Profitability Through Logistics & Operational Strength in 2026
Reuters reports that Jumia Technologies, the leading Africa-focused e-commerce platform headquartered in Nigeria, announced on 12 February 2026 that it’s targeting breakeven in Q4 2026 and planned to achieve its first full-year profit in 2027 after major restructuring and logistics optimisation efforts.
Under CEO Francis Dufay, Jumia streamlined its operations by exiting lower-margin segments (like groceries and food delivery) and tightening logistics and sourcing teams, particularly enhancing its product movement and fulfilment networks across eight African markets.
Improved macroeconomic conditions in key countries such as Nigeria — including easing inflation and more stable currencies — helped support this turnaround. Jumia’s continued investment in logistics and supply chain capabilities positions it strongly against Chinese e-commerce entrants like Temu and Shein.
This strategic focus signals that logistics execution and supply chain efficiency are increasingly central to sustainable digital commerce growth in North Africa and across the broader continent.
